Hollywood is no different than any other big business corporation. Once it finds a potential gold mine it stays with it until the bubble bursts. It’s great while it lasts but woe onto that last move in line that flops at the box office. I use the comic book blockbuster phenomenon as an example because we have not seen the end of more comic book movies in our foreseeable future. As we continue to rush into the theaters to see Spiderman, Superman and Iron Man, Hollywood will continue to give us that over and over again rather than invest in the risk of an original concept.
Superman: Man of Steel earned 400 million dollars making it the highest grossing Superman movie of all time. But this paltry sum pales in comparison to Ironman 3 which generated 300 million domestic and 1 billion worldwide. However, the Dark Knight generated 533 million dollars in domestic sales and over 1 billion worldwide beating both Superman and Ironman as the most popular comic book blockbuster hero so far.
This is not my rehash of the top ten comic book blockbusters. It’s not even a top three list, as my editor breaks his pencil hoping for me to write the next great blockbuster article. My point is that Henry Cavill who played Superman the latest is still building his popularity as an actor. Robert Downey Jr. is an amazing actor and Christian Vale is stratospheric-ally awe inspiring. This is reflected in the box office earnings.
We would love a soup commercial featuring a brooding Christian Vale taking an introspective moment to savor his first spoonful. I own that idea, by the way! Hollywood knows what we want and we apparently want a lot more comic book movies.
We have even more in pre-production as we speak. Wonder Woman, The Flash and Antman among others are being discussed as potential nominees. If history repeats itself, which it often does, the first signs of trouble will be marked by a superhero parody movie. But, for now, with billions in our pockets to spend, the comic book blockbuster bubble shows no sign of slowing down.
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